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2008 Ala Moana Shopping Festival

The inaugural Ala Moana Shopping Festival was called "Shop a Le'a" and it was held March 3-9, 2008.

Ala Moana Center's 2008 Announcement

Honolulu’s first-of-its-kind Spring Fashion and Shopping Festival happens March 3-9, 2008 Honolulu - Ala Moana Center, the world’s largest outdoor shopping center and Hawaii’s largest shopping destination, announced today that it will host Honolulu’s first major week-long spring fashion and shopping festival March 3-9, 2008. The event, named "Shop a Le`a - Seven Blissful Days of Shopping Euphoria," will become Ala Moana Center’s new annual signature fashion event celebrating the very best in global brands and merchandise.

Shop a Le`a will present shopping enthusiasts from all over Hawaii and the Pacific with a myriad experiences in fashion, beauty, active lifestyle, home entertaining, family, travel and cuisine. Included as part of the event’s line-up are high-profile fashion shows, trunk shows, exclusive receptions and events, lifestyle seminars and events at Centerstage, Hawaii Regional Cuisine demonstrations, center-wide giftwith- purchase incentives, mall-wide shopping and dining offers, a grand prize euphoric shopping vacation for two to New York City, and much more!

The highlight of the 2008 inaugural event will be the Grand Opening of the Ala Moana Expansion Project and a new Nordstrom's Department Store.

The Ala Moana Shopping Festival has partnered with three hotels to offer special Shop a Le'a hotel packages. Packages are available at the Ala Moana Hotel, which is adjacent to the Ala Moana Shopping Center and also at the ResortQuest Waikiki Beach Tower Hotel and ResortQuest Waikiki Sunset Condominium Complex. Package information can be found online on the event's official Web site

The event’s name, Shop a Le`a, combines "shop" with the Hawaiian word "le`a," which means "to delight or take pleasure in." The event’s name is artistically translated to mean "The Joy of Shopping".

The Ala Moana Shopping Festival will feature a week of events beginning Monday, March 3, 2008 and ending Friday, March 7, 2008. During that week Ala Moana shops will offer discounts from 10-50%, there will be other special offers throughout the mall, and many retailers will present in-store events, trunk shows, special celebrity guest appearances and more.

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